ESE - Escuela de Negocios

Título: Organizational Responses to Market Integration: The Link Between Fit and Performance Among MNCs in Latin America Autor(es): Jon Martínez E. Fecha Publicación: 20 Marzo 2001 Código ESE Tipo de Publicación: Papers Académicos y Documentos de Trabajo

Reseña:

Contingency theory predicts that increasing economic and market integration should lead to the adoption of global strategies, which in turn require more integrated business structures, closer coordination of subsidiaries, and the implementation of managerial policies that support such integration. The process of political and economic reform that took place in Latin America in the 1990s offers a natural experiment in which to study the response of multinational companies to changes in their competitive environment.